Coimbra's holiday - 4th July
Charity Competition
This
proposal illustrates the organization of an urban event integrated in the
celebration of the city’s annual holiday, that intends to promote the culture
made in the Region while raises funds and awareness for two very special
charity institutions.
In order to reach to different demographics, it is delivered in the main entrance a sticker with a color of each institution, to divide the groups so that they can spend the day enjoying a friendly competition in different types of contests among friends, family or strangers, all this while giving back to those who do it on a daily basis.
Several cultural activities are intended to integrate the event, such as a traditional market, a showroom to promote the region producers, a Jazz and art exhibition spot, etc. Food and beverage stands from local producers support the event and Djs throw the party during the night.
All for a great cause!
In order to reach to different demographics, it is delivered in the main entrance a sticker with a color of each institution, to divide the groups so that they can spend the day enjoying a friendly competition in different types of contests among friends, family or strangers, all this while giving back to those who do it on a daily basis.
Several cultural activities are intended to integrate the event, such as a traditional market, a showroom to promote the region producers, a Jazz and art exhibition spot, etc. Food and beverage stands from local producers support the event and Djs throw the party during the night.
All for a great cause!
